PBC Toronto
HomeMarket InsightsEducation
Education·January 15, 2026·1 min read

The Shocking Truth About Real Estate Agents

What most buyers don't know about how agents are compensated — and how PBC's buyer-first model changes everything.

The Shocking Truth About Real Estate Agents

Most buyers assume their real estate agent is working exclusively for them. The truth is more complicated — and understanding it could save you tens of thousands of dollars.

How Traditional Agents Are Paid

In a traditional transaction, the seller pays both the listing agent and the buyer's agent — typically 2.5% each on the sale price. This creates an inherent conflict of interest: the higher the price you pay, the more your agent earns.

The Builder-Agent Relationship

In pre-construction, builders often pay agent commissions directly. Some agents steer clients toward projects with higher commissions rather than the best fit. At PBC, we don't accept commissions from builders. Our relationship is with you, the buyer.

The PBC Difference

We operate as your strategic advisor, not a commission-driven salesperson. We evaluate projects based on your goals — location, price point, builder reputation, and long-term value — not on what pays us more.

This buyer-first model means you get honest advice, not a sales pitch. Book a free strategy session to experience the difference.

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